The Gustavo Rosa Project was conceived in January 2014 for the purpose of unveiling to the Brazilian art world the work of the one who inspired it,

"a pictorial production, now unfolding, endorsed by Pietro Maria Bardi, Mario Zanini, Paulo Mendes Rocha, Eduardo Kneese de Mello, Lucius Grinover, Olivier Perroy and Lew Parrela, impressed—as jurors—with the aesthetic quality of the work "Sleep," exhibited by Rosa and winner of the top award at the Festival das Artes Interclubes, in 1969."*

*João J.Spinelli. Gustavo Rosa-The Joy of Living and Painting, Capella Publishing

His production from the 60s, 70s, 80s and early 90s, praised by many of the most important names of that generation, remains unknown to much of the public and a significant portion of art criticism. This body of work needs to be released, known and spread abroad, and therefore the mission of a series of actions is to research, catalogue, perpetuate, disseminate and make available the work of painter, drawer, engraver, designer and sculptor Gustavo Rosa (1946 - 2013) as part of the historical heritage of Brazilian painting.

By mapping collectors throughout Brazil and abroad, the Project aims to identify more than five thousand works created by the artist, research and organize information about each one, and register them photographically so they can be included in the Gustavo Rosa Raisonné Catalog. The availability of the complete works to society will be a contribution to reflecting on our own cultural identity, reaching the general public via the web virtually, and physically through museums, galleries, cultural centers and other institutions of art and culture.

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Gustavo Rosa was born on December 20, 1946 in São Paulo, where he died on November 12, 2013.

He used to say that he was born drawing. His mother remembered when he was around three years old,
facedown on the floor drawing compulsively on pads of paper, when he wasn’t doing it on the walls or in school notebooks, pages that overflowed with scenes and figures that the boy saw around him.

These became characters in his work a woman with a can of water on her head, boys flying kites, the ice cream man, the clowns that caught his attention in the circuses he went with his parents, the priest and the nun, the hot dog vendor, beatniks and so many other personages that reflected the vibrant postwar society.


The Gustavo Rosa Institute is a dream Gustavo ardently desired while he was still alive. Now, in 2015, it is becoming a reality as a fundamental part of the Gustavo Rosa Project.

Its objectives are to release, preserve and promote the artist's work, thereby promoting the culture, protection and conservation of historical heritage and Brazilian art.

It also aims to promote education through art, developing its activities around the concept 'Painting a Better World,' working with art as a source of inspiration for children and adolescents who have less access to material and immaterial cultural benefits.

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  • He has a characteristic in his lines that is proof of his talent. He masters his drawing, and with this he masters his painting, which few contemporary artists know how to do. Professionally, he may very well be the greatest artist in this country. He lives what he does 24 hours a day, always concerned with the trajectory of his work."

    James Lisboa - 2013


  • The elegant poignancy of the colors, lines and themes that he ravages with humor, mercilessly, has a very well-planned place within his paintings. But they would also work perfectly for the cover of The New Yorker.(...)"

    Telmo Martino - 1988


  • The paintings are tactile, and their use of color is lyrical, recalling something of childhood. But it is clear that he is an adult who retains this childhood freedom. In short, it is poetry (...)"

    Jacob Klintowitz - 1988


  • Much has been spoken, is spoken, and will be spoken of Gustavo Rosa's work (...). His works can be defined as thought, feeling, intuition and perception, brought together on canvas and in paint, which attract us at first glance when we see them, inviting each of us individually to discover what else he has."

    Guido Arturo Palomba - 2013


  • "In some of his works, the artist has captured the loneliness and bewilderment of ordinary people faced with the unknowns of life. However, the insight and extreme accuracy of Gustavo Rosa’s drawing cannot not hide the restlessness that his work arouses. No one remains indifferent."

    João J. Spinelli - 2014




Registration for Cataloging Gustavo Rosa’s PAINTINGS ON CANVAS
2nd phase, starting November 12, 2015

To honor the memory of Gustavo in the second year of his passing, the GUSTAVO ROSA PROJECT announces to the collectors, curators, gallery owners, patrons of museum collections, private and corporate collections that began the 2nd phase of registration on November 12 to catalog the artist’s PAINTINGS ON CANVAS. The purpose of this process is to identify each work, organize and consolidate information about it, and register it in the PROJECT for future inclusion in the Raisonné catalog .

How to participate


Rua Veneza, 920 - Jd. Paulista - São Paulo/SP

(11) 3887-8249 | (11) 3051-5784

Availability: Mon. to Fri. from 8am to 6pm

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